OPTIMIZING TOURIST SATISFACTION AT MOJOKERTO'S PACET SPECIAL MARKET THROUGH LOCATION, ATTRACTION AND SOCIAL MEDIA PROMOTION

• Ardi Dwi Aditya

  University 17 August 1945 Surabaya

• Sri Andayani

  University 17 August 1945 Surabaya

• Ute Chairuz M. Nasution

  University 17 August 1945 Surabaya

This research aims to examine the influence of location, attractiveness and social media promotion on tourist satisfaction at Pasar Keramat Pacet, Mojokerto. Indonesia, with more than 17,540 islands and diverse cultural riches, is a popular tourist destination. In the first semester of 2023, 433.57 million domestic trips were recorded, with East Java contributing 116.7 million visits. Mojokerto Regency, especially Kramatjetak Village in Pacet District, has interesting tourism potential such as "Kramat Market". This research uses quantitative methods with Multiple Linear Regression Analysis. Data was obtained from 108 respondents via e-questionnaire. The research results show that Location, Attraction and Social Media Promotion have a positive and significant effect on tourist satisfaction, both partially and simultaneously, with a determination value of 34.2%. The remaining 65.8% is influenced by other factors such as product quality, word of mouth, service quality and price.

Aristotleet al., "Utilization of Social Media for Tourism Promotion and the Potential of Local Wisdom in Batu Putuk Village, Teluk Betung Barat District, Bandar Lampung City," Buguh J. Pengabdi. To. Mass., vol. 1, no. 4, pp. 31–38, 2021, doi: 10.23960/buguh.v1n4.238.

DN Liani and N. Rina, "Motives for Using Twitter Social Media (Quantitative Descriptive Study of Followers of the @EXOind Twitter Account),"Horizon J. Hum. Bina Sarana Inform., vol. 20, no. 1, pp. 63–67, 2020.

Slice, “[2023 EDITION] LATEST INDONESIAN SOCIAL MEDIA USER STATISTICS,”4 May.

S. Patadjenu, M. Sondang Silitonga, and A. Asropi, "COLLABORATIVE GOVERNANCE OF TOURISM DEVELOPMENT OF LIKUPANG, NORTH MINAHASA DISTRICT Tourism Development Collaborative Governance of Likupang, North Minahasa Regency,"Indonesian Tourism., vol. 17, no. 1, pp. 23–48, 2023.

BP Statistics, “Indonesia's Domestic Tourism Recovery 2022,”Pussy Body. Stat. (BPS - Stat. Indonesia. Jl. Dr. Sutomo 6-8 Jakarta 10710 Indonesia., no. 33, 2023.

S. . NH Nuriyah. Arinta, Adnan. Muhammad, "Relations between Political Figures and the Segoro Agung Islamic Boarding School, Mojokerto Regency, East Java, 2018-2021,"J. Bus. Theory Pract., vol. 10, no. 2, p. 6, 2021.

N. Fio, "Nostalgic Old School Atmosphere at the Pacet Sacred Market, Mojokerto,"03 February, 2023.

L. Kristanti, "Once Considered Haunted, Mojokerto's Sacred Market Becomes an Alternative Tourism,"Tugujatim, 2023.

R. Arfianty, "THE INFLUENCE OF WORK-LIFE BALANCE ON EMPLOYEE RETENTION WITH THE PERCEPTION OF ORGANIZATIONAL SUPPORT AS A MEDIATION VARIABLE AT PT NIRWANA SEMESTA ABADI INDONESIA,"Management, 2023.

Suliyanto, "Classical Normality Assumption Test,"Econ. Apply. Theory. App. with SPSS, vol. 1, p. 69, 2011.

P. Lestari, "EFFECTIVENESS OF USE OF PROBLEM-BASED LEARNING MODELS IN CITIZENSHIP EDUCATION SUBJECTS AT WATES 5 STATE MIDDLE SCHOOL,"Educator. CITIZENSHIP, 2014.

MT Gugus, "EFFECTIVENESS OF USE OF DROP BOX AND ELECTRONIC FILLING (E-FILLING) SYSTEM TO IMPROVE COMPLIANCE WITH REPORTING ANNUAL INCOME TAX SPT FOR INDIVIDUAL TAXPAYERS,"Fak. Econ., 2015.

L. Spada IndonesiaL, “MEETING 8 HETEROSKEDASTICITY TESTS.”

• View Article

This work is licensed under a Creative Commons Attribution 4.0 International License.