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• WAYS TO FURTHER IMPROVE THE ACTIVITIES OF BANKS IN THE REPUBLIC OF UZBEKISTAN

  1-5

  Yuldashev Farxodbek Abdumutalibovich

• TRANSFORMATION PROCESSES IMPLEMENTED IN THE BANKING SYSTEM AND POSSIBILITIES OF IMPLEMENTING IT IN OUR COUNTRY

  42-51

  Suyunov Dilmurod Kholmuradovich, Ergashev Khusan, Ergashev Mirzabek

• THE USE OF THE CAPABILITIES OF MODERN DIGITAL TECHNOLOGIES IN ACADEMIC LYCEUMS (ON THE EXAMPLE OF THE SCIENCE” INFORMATICS AND INFORMATION TECHNOLOGY")

  29-36

  Kulidjanova Yulduzxon Inomjon qizi

• THE SIGNIFICANCE OF THEOREMS IN TEACHING MATHEMATICS

  57-62

  Ummatova Makhbuba Akhmedovna, Muhiddinova Maftunabonu Akhadjan's Daughter

• THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z

  27-58

  Muhammad Anugerah Ramadhan, Muhammad Yani , Mochamad Rizal Yulianto, Rita Ambarwati Sukmono

• THE ROLE OF GOVERNMENT POLICIES IN MODERATING THE EFFECT OF SOCIAL MEDIA INNOVATION ADOPTION AND ENTREPRENEURIAL ORIENTATION ON PERFORMANCE OF MSMES IN JEWELRY CRAFTS GIANYAR REGENCY

  25-40

  Ni Putu Wedayani Antari, Ni Wayan Ardani, I Dewa Nyoman Usadha

• THE PROCESS OF INTEGRATION INTO THE INTERNATIONAL FINANCIAL MARKETS IN THE DEVELOPMENT OF THE FUND MARKET IN UZBEKISTAN

  11-21

  Makhmudov Samariddin Bakhriddinovich, Jomurodov Khasan

• THE INFLUENCE OF VIRTUAL TRY ON, PRODUCT QUALITY, AND COUNTRY OF ORIGIN ON CONSUMER PURCHASING DECISIONS ON MAYBELLINE PRODUCTS

  8-26

  Erneisha Adiesti Septanaya, Alshaf Pebrianggara , Lilik Indayani, Satrio Sudarso

• THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z

  82-101

  Ramadhani Dwi Priyanto, Alshaf Pebrianggara, Mochamad Rizal Yulianto

• THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO

  40-47

  Nurjanah Fitri Hastuti, Ayun Maduwinarti, Ni Made Ida Pratiwi

• THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON CONSUMER SATISFACTION AT AHASS ANUGERAH DISA MOTOR SIDOARJO

  54-76

  Bilda Istandi , Vera Firdaus , Dewi Andriani

• THE INFLUENCE OF SELF CONTROL, LIFE STYLE, AND INFLUENCER REVIEWS ON SHOPPING BEHAVIOR STUDY ON SHOPEE GEN Z CONSUMERS

  75-95

  Sofia Naya Febriyanti , Muhammad Yani, Lilik Indayani

• THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON THE DECISION TO PURCHASE WHEY PROTEIN EVOLENE PRODUCTS IN GYM MEMBERS IN GRESIK

  48-57

  Fernando Bryan Baki Mandonsa, Sri Andayani, Agung Pujianto

• THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER

  8-10

  Muhammad Furqan , Lilik Noor Yuliati , Dikky Indrawan

• THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE

  1-8

  Salsabila Veronica Setyaningrum, Ni Made Ida Pratiwi, Ayun Maduwinarti

• THE INFLUENCE OF DIGITAL MARKETING AND ADVERTISING EFFECTIVENESS ON GEN Z BUYING INTEREST IN MARKETPLACES IN THE SPECIAL REGION OF YOGYAKARTA

  42-58

  Vera Desy Nurmalia, Arifah Fajar Nur Qolbi

• THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z

  129-147

  Ahmad Rosyidun Nafi’, Mochamad Rizal Yulianto, Andry Rachmadany

• THE IMPACT OF MODERN TECHNOLOGIES ON LAW: NEW OBJECTS OF CIVIL LEGAL RELATIONS IN UZBEKISTAN

  7-11

  Shermatov Nuriddin

• THE IMPACT OF DIGITAL FINANCIAL TECHNOLOGIES ON ISLAMIC INSURANCE AND OTHER FINANCIAL INSTITUTIONS: OPPORTUNITIES AND CHALLENGES

  97-104

  Dildora Abdusalimovna Muradova

• THE IMPACT OF BRAND TRUST, BRAND IMAGE AND EMOTIONAL BRANDING ON CUSTOMER SATISFACTION: STUDY ON IKEA FURNITURE INDUSTRY

  96-115

  Yesika Larasati , Muhammad Yani, Lilik Indayani, Alshaf Pebrianggara

• THE FUTURE OF AI IN DIGITAL MARKETING TRENDS AND PREDICTIONS FOR 2025

  1-7

  Hojiakbar Muminov

• THE EFFECTIVENESS OF SIMULATORS FOR UNMANNED AERIAL VEHICLES

  33-39

  Saitaxmadov Maqsud

• THE EFFECT OF LIVE STREAMING, RATINGS, AND PRODUCT REVIEWS ON PURCHASING DECISIONS FOR COMPASS SHOE PRODUCTS IN THE SHOPEE APPLICATION

  113-128

  M. Ivan Imanulloh Khaqi, Mochamad Rizal Yulianto, Andry Rachmadany

• THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP)

  14-43

  Andhika Ayu Luthfiyani, Muhammad Yani , Mochamad Rizal Yulianto, Rita Ambarwati Sukmono

• TECHNOLOGY SCIENCE TRAINING INTEGRATION

  47-51

  Ibragimova Maryamkhan, Mirzakhmedova Khojirakhan