Focus and Scope

International Journal of Artificial Intelligence for Digital Marketing, the focus of this journal is to provide a scholarly platform for the dissemination of cutting-edge research, innovative methodologies, and theoretical advancements in the application of artificial intelligence (AI) to the field of digital marketing. The journal aims to bridge the gap between AI technologies and marketing strategies, offering insights into how AI transforms consumer behavior analysis, personalization, and marketing automation in the digital era.

The scope of the journal encompasses a broad range of topics that explore the intersection of AI and digital marketing, including but not limited to:

  1. AI-Driven Consumer Behavior Analysis: Research on how AI algorithms and machine learning techniques are used to predict consumer preferences, trends, and behaviors through data mining, sentiment analysis, and customer journey mapping.

  2. Personalization and Recommendation Systems: Studies that examine AI-based recommendation engines, dynamic content delivery, and personalized marketing strategies aimed at improving customer experience and engagement.

  3. Marketing Automation and AI-Powered Campaigns: Exploration of AI applications in automating marketing processes, including customer segmentation, lead generation, and email marketing, as well as AI-driven optimization of digital ad campaigns.

  4. Natural Language Processing (NLP) in Digital Marketing: Research on the use of NLP in chatbots, voice search optimization, and content creation, along with AI's role in social media monitoring and engagement.

  5. AI and Predictive Analytics for Market Forecasting: Investigations into how AI enhances predictive analytics for market trend forecasting, demand planning, and customer lifetime value prediction.

  6. Ethical Implications of AI in Marketing: Critical analysis of the ethical concerns surrounding AI applications in marketing, including issues of data privacy, algorithmic bias, and the responsible use of AI for customer insights and decision-making.

  7. AI in Visual and Video Marketing: Studies focused on the integration of AI in visual content generation, video marketing automation, and image recognition technologies for enhancing visual communication in digital marketing campaigns.

The journal encourages submissions that apply both qualitative and quantitative approaches, as well as interdisciplinary research that combines fields such as AI, machine learning, data science, marketing, and consumer psychology. The International Journal of Artificial Intelligence for Digital Marketing seeks to contribute to the development of knowledge at the intersection of technology and marketing, providing valuable insights for researchers, practitioners, and industry professionals.