Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing

Article

• ARTIFICIAL INTELLIGENCE (AI), DIGITAL MARKETING AND POPULARITY ON PURCHASE INTENTIONS FOR VIRTUAL CONCERTS IN KOREAN GIRLBAND AESPA

  1-18

  Fandy Al Ubaidah, Istian Kriya Almanfaluti, Mochamad Rizal Yulianto, Alshaf Pebrianggara

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• INNOVATION RECOGNITION, INDIVIDUAL PROGRESS AND IMPLICATIONS OF BEHAVIORAL CONTROL FOR ONLINE PURCHASE CHOICES

  19-34

  Mohammad Rafli Septian, Alshaf Pebrianggara, Andry Rachmadhany, Bayu Hari Prasojo

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• ANALYSIS OF THE LSTM MODEL ON THE DEMAND PATTERNS OF INDONESIAN TRADITIONAL COOKIES IN ONLINE MARKETPLACES

  35-48

  Luke Farrer Azsyams, Alshaf Pebrianggara, Istian Kriya Almanfaluti

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• CONTENT MARKETING, DIGITAL INTERACTION, AND UPLOAD FREQUENCY ON CONSUMER PURCHASING DECISIONS IN DIGITAL MARKETING THROUGH INSTAGRAM SOCIAL MEDIA

  49-64

  Zalwa Raniah Salshabilla, Mochamad Rizal Yulianto

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• THE IMPACT OF ARTIFICIAL INTELLIGENCE (CHATGPT) ON PRODUCT AND SERVICE INNOVATION IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AMONG GENERATION Z ENTREPRENEURS

  65-81

  Mochammad Rakha Abimanyu, Istian Kriya Almanfaluti, Bayu Hari Prasojo

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• THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z

  82-101

  Ramadhani Dwi Priyanto, Alshaf Pebrianggara, Mochamad Rizal Yulianto

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• SENTIMENT ANALYSIS OF INDRIVE APP USAGE REVIEWS ON GOOGLE PLAYSTORE USING SUPPORT VECTOR MACHINE (SVM) AND NAÏVE BAYES ALGORITHM

  102-112

  Afifani Aulida Romadhoni, Andry Rachmadany, Bayu Hari Prasojo

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• THE EFFECT OF LIVE STREAMING, RATINGS, AND PRODUCT REVIEWS ON PURCHASING DECISIONS FOR COMPASS SHOE PRODUCTS IN THE SHOPEE APPLICATION

  113-128

  M. Ivan Imanulloh Khaqi, Mochamad Rizal Yulianto, Andry Rachmadany

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• THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z

  129-147

  Ahmad Rosyidun Nafi’, Mochamad Rizal Yulianto, Andry Rachmadany

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