ANALYSIS OF THE IMPACT OF CULTURAL DIFFERENCES ON INTERNATIONAL MARKETING NOWADAYS

• Ruzimuratov Akmal Bakhodirovich

  student of school 21,Bukhara city , Uzbekistan

This research examines the impact of cultural differences on international marketing and its relevance,based on literary sources and authors own suggestions in this environment for its improvement.

. Rajiv Mehta, “The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances”, Industrial Marketing Managment, 2006

. Tae Won Moon, “The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures”, Journal of Global Marketing , 2011

. Huib Wursten ,“International marketing and culture”,Itim International, 2012

. Ana Maria Soares, “Hofstede's dimensions of culture in international marketing studies”, 2007

. David A. Griffith, “Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research”, Journal of International Marketing, 2021

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