“THE EFFECT OF NON-PERFORMING LOANS, RETURN ON ASSETS, RETURN ON EQUITY, AND INTEREST RATES ON STOCK PRICES (EMPIRICAL STUDY OF FINANCING SERVICES SUB-SECTOR COMPANIES ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2023 PERIOD)”, IJEIRC, vol. 2, no. 5, pp. 1–13, May 2025, doi: 10.61796/ijeirc.v2i5.331.