“THE EFFECT OF NON-PERFORMING LOANS, RETURN ON ASSETS, RETURN ON EQUITY, AND INTEREST RATES ON STOCK PRICES (EMPIRICAL STUDY OF FINANCING SERVICES SUB-SECTOR COMPANIES ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2023 PERIOD)” (2025) International Journal of Economic Integration and Regional Competitiveness, 2(5), pp. 1–13. doi:10.61796/ijeirc.v2i5.331.