THE ROLE OF ENTREPRENEURS IN THE DEVELOPMENT OF BUSINESS AND MARKETING IN THE DIGITAL ECONOMY. International Journal of Economic Integration and Regional Competitiveness, [S. l.], v. 1, n. 9, p. 27–31, 2024. DOI: 10.61796/ijeirc.v1i9.211. Disponível em: https://e-journal.antispublisher.id/index.php/IJEIRC/article/view/211. Acesso em: 2 feb. 2026.