THE EFFECT OF NON-PERFORMING LOANS, RETURN ON ASSETS, RETURN ON EQUITY, AND INTEREST RATES ON STOCK PRICES (EMPIRICAL STUDY OF FINANCING SERVICES SUB-SECTOR COMPANIES ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2023 PERIOD). IJEIRC. 2025;2(5):1-13. doi:10.61796/ijeirc.v2i5.331