PENTAHELIX MODEL AS A DEVELOPMENT OF SOUTH COAST ROUTE TOURISM IN IMPROVING THE ECONOMY OF THE COMMUNITY IN TULUNGAGUNG REGENCY

Abstract

Objective: This research is conducted with the following objectives: (1) to analyze the roles of each party (academics, businesses, government, community, and media) in developing the tourism potential of the Southern Cross Route (JLS) in Tulungagung Regency; (2) to identify challenges and opportunities by examining the inhibiting and driving factors in developing the tourism potential of the Southern Cross Route (JLS) in Tulungagung Regency. Method: This research was conducted using a qualitative approach. Data collection techniques were carried out through structured interviews with key informants such as village officials, the community, business owners, and local government. Data analysis techniques were conducted by collecting data, grouping data, and reducing data. Results: The research results show that there is collaboration between academics, the government, the community, business actors, and the media in the development of JLS tourism in TulungAgung Regency. The positive impact of this tourism development includes the increase in the number of SMEs in JLS opening food stalls or cafes, the improvement of the local economy, and the rise in business opportunities in the culinary sector. Novelty: Therefore, in this study, the researcher examines a new concept commonly used in tourism development, namely Pentahelix. The Pentahelix model is a collaborative concept that involves five main elements in a system or program, namely the government, academics, business actors, the community, and the media.