ANALYZING THE ROLE OF HYPER-PERSONALIZED CONTENT AND ARTIFICIAL INTELLIGENCE IN ENHANCING CONSUMER ENGAGEMENT AND PURCHASE DECISIONS THROUGH A SYSTEMATIC LITERATURE REVIEW. IJAIFD [Internet]. 2026 Jun. 30 [cited 2026 Oct. 22];3(6):1-19. Available from: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/492