THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z. IJAIFD [Internet]. 2025 Oct. 25 [cited 2026 Feb. 27];2(10):129-47. Available from: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/423