“ANALYZING THE ROLE OF HYPER-PERSONALIZED CONTENT AND ARTIFICIAL INTELLIGENCE IN ENHANCING CONSUMER ENGAGEMENT AND PURCHASE DECISIONS THROUGH A SYSTEMATIC LITERATURE REVIEW”. International Journal of Artificial Intelligence for Digital Marketing 3, no. 6 (June 30, 2026): 1–19. Accessed October 22, 2026. https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/492.