Nurmalia, V. D. and Qolbi, A. F. N. (2024) “THE INFLUENCE OF DIGITAL MARKETING AND ADVERTISING EFFECTIVENESS ON GEN Z BUYING INTEREST IN MARKETPLACES IN THE SPECIAL REGION OF YOGYAKARTA”, International Journal of Artificial Intelligence for Digital Marketing, 1(3), pp. 42–58. doi: 10.61796/ijaifd.v1i3.138.