NURMALIA, Vera Desy; QOLBI, Arifah Fajar Nur. THE INFLUENCE OF DIGITAL MARKETING AND ADVERTISING EFFECTIVENESS ON GEN Z BUYING INTEREST IN MARKETPLACES IN THE SPECIAL REGION OF YOGYAKARTA. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 1, n. 3, p. 42–58, 2024. DOI: 10.61796/ijaifd.v1i3.138. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/138. Acesso em: 26 aug. 2025.