CREATION OF AI-BASED CUSTOMER BEHAVIOR ANALYTICS MODELS TO HELP BUSINESSES IMPROVE MARKET FORECASTING AND PERSONALIZED SERVICES. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 12, p. 1–7, 2025. DOI: 10.61796/ijaifd.v2i12.468. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/468. Acesso em: 25 may. 2026.