THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 12, p. 27–58, 2025. DOI: 10.61796/ijaifd.v2i12.465. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/465. Acesso em: 25 mar. 2026.