STRATEGIC ANALYSIS OF INTERNAL AND EXTERNAL ENVIRONMENTS IN IMPROVING COMPETITIVENESS AND BUSINESS SUSTAINABILITY IN THE TANGGULANGIN BAG CRAFT SME IN SIDOARJO. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 11, p. 95–115, 2025. DOI: 10.61796/ijaifd.v2i11.463. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/463. Acesso em: 10 may. 2026.