THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 10, p. 82–101, 2025. DOI: 10.61796/ijaifd.v2i10.424. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/424. Acesso em: 26 nov. 2025.