THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 10, p. 129–147, 2025. DOI: 10.61796/ijaifd.v2i10.423. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/423. Acesso em: 12 jan. 2026.