THE EFFECT OF LIVE STREAMING, RATINGS, AND PRODUCT REVIEWS ON PURCHASING DECISIONS FOR COMPASS SHOE PRODUCTS IN THE SHOPEE APPLICATION. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 10, p. 113–128, 2025. DOI: 10.61796/ijaifd.v2i10.422. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/422. Acesso em: 12 jan. 2026.