THE IMPACT OF ARTIFICIAL INTELLIGENCE (CHATGPT) ON PRODUCT AND SERVICE INNOVATION IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AMONG GENERATION Z ENTREPRENEURS. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 10, p. 65–81, 2025. DOI: 10.61796/ijaifd.v2i10.420. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/420. Acesso em: 26 nov. 2025.