INNOVATION RECOGNITION, INDIVIDUAL PROGRESS AND IMPLICATIONS OF BEHAVIORAL CONTROL FOR ONLINE PURCHASE CHOICES. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 10, p. 19–34, 2025. DOI: 10.61796/ijaifd.v2i10.340. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/340. Acesso em: 12 jan. 2026.