ARTIFICIAL INTELLIGENCE (AI), DIGITAL MARKETING AND POPULARITY ON PURCHASE INTENTIONS FOR VIRTUAL CONCERTS IN KOREAN GIRLBAND AESPA. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 2, n. 10, p. 1–18, 2025. DOI: 10.61796/ijaifd.v2i10.339. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/339. Acesso em: 12 jan. 2026.