INTERDISCIPLINARY ANALYSIS OF CONSUMER BEHAVIOR THEORIES AND DECISION-MAKING FACTORS. International Journal of Artificial Intelligence for Digital Marketing, [S. l.], v. 1, n. 6, p. 6–16, 2024. DOI: 10.61796/ijaifd.v1i6.283. Disponível em: https://e-journal.antispublisher.id/index.php/IJAIFD/article/view/283. Acesso em: 12 oct. 2025.