[1]
2025. THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z. International Journal of Artificial Intelligence for Digital Marketing. 2, 10 (Oct. 2025), 129–147. DOI:https://doi.org/10.61796/ijaifd.v2i10.423.